The short answer

Use current photographs of the actual rental and clearly identify what each image shows. Stock images belong in editorial guides, not as substitutes for the offered home.

Sunlight falling across the dark wood floor of an empty open-plan apartment.
Illustrative stock photo · Photo: Curtis Adams / Pexels · Pexels License

Check the listing against the unit

Compare photos with current finishes, included appliances and usable spaces. Remove images of features no longer offered. Avoid exposing resident belongings or documents, and confirm permission before photographing occupied areas.

W3C recommends text alternatives that convey an image’s relevant information. [1]

Caption a storage area as storage, not a bedroom. If an image illustrates a planned change, label it accurately and do not imply the work is complete. Honest photos answer practical questions before a showing and reduce surprises afterward.

Sources

This article was generated by AI using the sources below. Editorial standards.

  1. Writing for Web Accessibility — W3C WAISupports the attributed passage: W3C recommends text alternatives that convey an image’s relevant information. The practical workflow and labeled examples are the publication’s own applications, not source-reported cases. Source checked Sep 8, 2026.

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